This tv is awesome. And i mean seriously. i never write reviews but i had too on this piece of Art. and for the price?? they basically handed it to me for free. 4k at 60hz or 4k at 120hz for gaming or live sports so whatever you watch it works for you. Setup was fast and easy. i recommend 2 people to handle it. Connected quickly (depending on wifi speed). The Colors are fantastic. you can even change the saturation, the color hue. it has so many precise settings for the picture quality like motion clearness. Sharpness. For a tv to work at 4k 120hz it needs to be at least 55inches. This tv can also automatically detect what your watching or playing to enhance the quality. I was playing Call of duty and it enhanced it to 120hz. I was watching a movie that had IMAX and the tv switched to IMAX quality and IMAX sound quality. this tv is absolutely fantastic. i'm sure there are probably better tvs. but i'm so used to the regular old 1080p or Full HD tvs. That this tv feels like watching the future. If you have a bland regular 4k tv or a boring FULL HD 1080p TV, this NEW TV will Knock your socks off. feels like youre at a movie theater. So sit back, relax and enjoy your movies, shows,and live sports with a nice cold beverage and forget about life when you are immersed into this TV.

Hisense was not my first choice in terms of TVs, not even on my list to begin, however due to the performance rating of this TV on RTINGS.COM, it where I ended up. First, if you're in the budget for an inexpensive TV you're looking at an IPS LED TV. If you want the best picture, with the longest life, your best choice is NanoLED, QuantumLED (QLED), or MicroLED. It's that simple. The latter gives you near OLED picture quality at IPS prices. Second, you want full array, local dimming, which allows backlighting to adjust based on the needs of the image. This reduces the tendency for washed out colors by full brightness backlighting, and untimely wear on the backlighting by both standard backlighting and edge backlighting. It doesn't mean you'll never seen a blue backlighted image, but it does mean it won't happen for a long, long time. Now, as noted in reviews, this may not be the best TV for your use, it better for sitting and watching directly in front of the TV, however for that use case scenario it has an amazing picture quality. I'm still impressed. One of the reasons I upgraded was because it was getting difficult for me to see the screen. Everything looked blurry with or without my glasses and my eyes would tear up from the strain. The screen size only increased 5", so we aren't talking a big improvement there but the increase in resolution has made the image so much better to see. I use this for gaming and so far, based on my experience it offers a much better image quality. I'm able to do 120hz, which is well beyond the frames per second my computer is capable of but I'll have to tweek this more. Initially I had a super responsive gaming experience, but my last gaming session seemed to struggle. Overall though, the picture, quality was vastly improved. The included tuner and Google TV experience could be better but it's usable. The setup is easy enough and simple to complete. Overall I'm extremely happy with the purchase. The picture quality, resolution, and overall general experience was better than expected. There are better TVs in this class but if you're on a budget this is a great choice for both picture quality, features, and long-term reliability.

ATTENTION GAMERS Before I get into my overall impressions of the tv it is important to note that anyone using this tv primarily for gaming like myself should be aware that every model with the exception of the 75 inch, use a VA panel. This is important because while VA panels have the best contrast ratios and deep blacks, they also suffer from slower response times leading to slower transitions from dark to grey pixels which causes Dark Smearing. This isn't a Hisense issue nor is it an issue with your unit, this issue is common among VA panels from all brands. The cheaper ones tend to be a little worse than the higher end brands though. Hiw noticeable this is will vary from game to game and depend on how sensitive you are to it. I will warn you though, once you see it you will not be able to unsee it so if you have no idea what dark smearing is or what it looks like I very highly advise you not to look into it. Another issue that is this particular model is something called Overshoot. This issue is a little more rare than the dark smearing as it tends to only occur when the refresh rate sits around 100hz, this issue can easily be remedied by turning off VRR or capping your framerate if available. As for Dark Smearing, unfortunately there is no fix for it. Things you can do to help mitigate it are making sure vrr is disabled and cap the framerate at 60. The higher the refresh rate the more noticeable the dark smearing will be. Another thing you could do is adjust the black level so that the dark pixels aren't as dark, however this defeats the purpose of a VA as you won't have those deep blacks anymore. Each panel type has its pros and cons so it's important to research these prior to your purchase. For me personally i only notice the smearing if I'm panning the camera slowly in games, when playing normally it isn't really noticeable. As I mentioned earlier the 75 inch uses an ADS PRO panel which will have slightly worse contrast than the VA models but won't have the smearing issues either. Bought the 55 inch version this tv back in December for $478 and it's an absolute steal at that price. Colors are great, contrast is great and the picture quality is fantastic. The thing i think that surprised me the most about this tv was the sound quality, it has a 40w sub in the back of the tv that sounds great especially when using content that supports Dolby Atmos. Now it won't beat a decent surround sound system but you absolutely don't need that at all. You get every HDR feature with this tv, Dolby Vision, HDR 10, HDR 10+ so no matter what you'll always get the best possible picture quality regardless of the content you're using it for. I've seen some reviews mention things like the backlight turning off and on and the settings not saving etc. First off make sure everything under the General category in picture settings is off, especially automatical light sensor and intelligent scene as these are what causes the backlight to automatically change brightness.As for the settings not saving make sure to check what the source is for all the content you're using. For example, some content is Dolby Vision while some is just HDR10, you'll need to set the picture settings for each of these different sources as the TV will change to these once it detects them. As far as the operating system goes I've had 0 issues with any lagginess or freezing. A great tip though is to go into the device assistant and use the memory cleaner to free up RAM, as the higher the usage the slower and less responsive the TV will become. I highly suggest going into the settings, then advanced system and turning on Turbo Mode as it will take care of this for the most part for you. My unit didn't have any issues on arrival, no noticeable dse and the package wasn't damaged at all. For this price point this tv can't be beat. Only real "negative" of this tv is that the viewing angles are absolutely horrible. The more at an angle you are the more washed out the image becomes, this isn't an issue for me as I'm always directly in front of the tv but if you have multiple people watching a movie etc and they're at an angle the picture quality will be worse for them. Other than that I'm extremely pleased with this tv.