So for the best tasting experience you’re going to want to warm these up in the microwave, I suggest around 15-18 seconds honestly because 10 wasn’t enough, a little longer even started to make the icing on top melt a little and was a good temperature to bite into (although it was pretty hot in some spots) but it really brought out the flavors and softness. Eating this straight out of the package is otherwise underwhelming and dry. I like that it’s sweet without being an unhealthy sugar bomb of a treat, the protein is also a huge bonus, and fiber! Great for those watching their weight, working out and/or meeting protein goals, or diabetics. The filling has a nice common flavor. The texture when warmed up is soft and not exactly like a cinnamon roll but close enough in flavor and when biting into it to still be very satisfying. I’d say the price is comparable to other protein treats and bars that are out there. Worth the splurge imo!

For the amount of calories and protein, its pretty good! Warmed it in the microwave for about 15 seconds and its perfect. Doesnt taste like a real cinnamon roll because it has a different texture but it satisfied my craving. It's the perfect amount of sweet and has a good amount of cinnamon. I would buy them again.

The package suggests heating for something like 10 seconds. Don't take this as a suggestion. These things are miles better slightly warmed and are pretty dry when they aren't. Very tasty, very convenient, very expensive (as is everything marketed toward increased protein). I used these for a quick, easy breakfast when I didn't have time for anything else and generally felt sated until lunch.

These taste really good. It's hard to believe there isn't any sugar. I think you can tell it's not a Hostess or something, but it's the best I've had in terms of "healthier" foods. Little bit expensive, but fair for the lack of sugar and extra protein!

Excited when I saw that this product is high in fiber. I heated it in the microwave for 20 seconds, as I do all cinnamon rolls. My first thought was the texture is off a little, as I expected. After all it is a protein bar, just in cinammon roll form. But, what I didn't expect was the horrible chemical taste. I tried a second bite before tossing it, and the entire box, in the trash. Some people will happily let it slide, but there are homemade protein cinnamon rolls that are delicious, but take a little more work. I'm just not willing to forgo taste when there are plenty of options for high protein snacks that are actually delicious.

First, these are fine. If you don’t expect miracles then you’ll be less disappointed. There is a decent cinnamon flavor but the whole roll is DRY. The icing is flavorless and is mostly there to make you think it has some icing on it. Like others have noted you definitely don’t want to eat these at room temperature. I tend to heat mine at 25 seconds on 50% to get a good and even heating. It helps. But it makes you want to drink something because it is so dry. I expect to try the chocolate variety at some point and hoping it will have more flavor. But as it is with this product, it’s very similar to Quest’s cookies: the shape makes you think you’re getting something that you aren’t.

These are great. I microwave for about 20 seconds and if you close your eyes its like eating a real underbaked cinnamon roll. Great for a 'cheat' snack while still reaching protein goals.

As with any substitute food, you can't expect this to taste anything like a real cinnamon roll. But it is good as some sort of biscuit / cake hybrid. It's got a scone like texture. It's not too sweet like their pop tarts products. It is not toaster friendly, the frosting will melt.

I got 2 flavours but Unfortunately I received the boxes damaged. One that seemed to be ok I tried and thought it as super tasty!

Love having one a day. It’s a snack with protein, tastes great, and gives you protein, what more could you ask for?!

These taste VERY bad. ... I tried microwaving, and eating them cold.... neither tastes any good at all. I know these are a protein snack so lots of them taste a bit odd... but these are straight-up GROSS. They are not worth the money at all. I will have to try to pawn these off on my kids because it would be a total waste of $50 just to throw them away. But ideally, that's where these belong, in the trash. 0/10 would not recommend it.

These things are great - calorie to protein ratio is solid, good overall macros, very tasty

Smelled weird, tasted weird, texture was dry. Not worth the purchase.