What the title says. Yea, it’s expensive, but it’s worth your buck.

I have Mexican and Native American thick and full hair. Its not coarse but its on the cusp to coarse when natural. Smooth and thin when heat is applied. You don't need alot of product. A little goes a long way. Literally. I Love this set even more than the Bonding set. I just got off the Bonding set for the last 2 years THEN I did a japanese hair treatment. The straightening treatment took the shine off my hair with a bit of damage. The chemicals where so unexpectedly Harsh. Thankfully my hair was saved from the Bonding set. 2 weeks ago I finished the bonding set and switched over to this Soft set. It's made my hair so soft. I know my shine will come back soon. Definitely the best set ever. It's worth every penny. I've used alot of over the counter shampoos and conditioners; as well as salon shampoos and conditioners. The only thing that Has ever came close to this was the It's a 10. Which are still great because I used those before Redken. The only thing I could even complain about in the lids/tops. IF I had to nitpick I would say This one didn't last 1 week and one of them broke. Even then,I don't care the product is awesome.

I had been using the same shampoo for over a decade. It seemed to meet my needs better than any other shampoo I tried, and my hair seemed to like it. I was gifted a sample set of Redken All Soft, and immediately I noticed a difference in my hair. When I use All Soft, my hair is so much smoother and shinier. It also doesn't tangle as easily (that was always a problem with my hair). Even though the All Soft is quite a bit more expensive than my old shampoo, the results definitely make it worth it! Even if you don't pair the shampoo with the conditioner, your hair will be so much better! I switched about a year ago, and my hair is still loving it.

genuinely makes my hair SO soft. lathers up like a dream, wherever i apply this shampoo it softens my hair immediately after i rinse it out, i can feel an immediate difference. has a salon kinda scent, so much product, even though it’s a bit pricey (for me). and it def makes my hair more moisturized to a certain extent

Works really good on my dry tangled hair. My hair looks healthier and is smoother.

Product leaves your hair super soft, but not oily, which I love. The smell is a very light clean smell, so nothing overbearing. My only compliant is a few times now the top of the bottles have been damaged.

I recently colored my hair a few weeks ago, they recommended me to use Olaplex shampoo and conditioner which I was using for about two weeks. My hair got completely dried and was more tangled than ever after showering and my scalp began itching. This was just my experience with the brand and had to look for another one when I came across this one. Immediate results after ONE use, my hair completely changed its texture and is way more hydrated than its ever been!! I am able to run my fingers through my hair so smoothly with no tangles whatsoever and talk about SHINE. I typically pair it with the all soft conditioner and the all soft argan oil. It has overall changed my hair to more healthy looking so if you're debating to buy, just get it. You won't regret using the whole 3 set!!!

My hair is over-processed and dry. I've tried multiple "miracle cures" to no avail, and I keep looking. I decided to try the Redken shampoo/conditioner duo. I didn't have a lot of faith but figured to give it a go. After 1 wash I was amazed! I have not used any other product that made such a difference after 1 use. My frizzies were tamed, my hair was shiny, soft and looked better than it has in some time. After just 1 use! I am addicted! It is a bit pricey, but it's worth the price to me and my damaged hair. I have not used a better product. I still can't believe the difference, after just 1 wash. If you have dry, damaged hair, such as I, may I suggest you give it a try. I wish for you the same results as I have had, you will be addicted too.

meu cabelo ficou oleoso.

Makes hair soft and healthy, restores dry broken hair.

Ótimo shampoo!

Sehr gutes Shampoo, werde ich wieder kaufen.

Aiuta, in abbinamento all’olio d’argan della stessa linea (All softh di Redken) ad eliminare lo sgradevole effetto dei capelli crespi soprattutto dovuti all’umidità ! I capelli rimangono in piega e sono più piacevoli al tatto e alla vista!